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It should be noted that Jimmy Kimmel Live is a scripted show, and that Jimmy Kimmel's comedy is based around making fun of a group of people. It is possible that they were all told to say they didn't know what gluten is, or that they were screened or chosen beforehand to be sure they were ignorant. Talk show hosts want to make money, too. That can mean making their show the one that "exposes the truth " about the human condition.Comedian Jimmy Kimmel recently featured a sketch asking health-conscious folks avoiding gluten what gluten actually is. They had no idea.