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This is just another example of executives, marketing and game directors force feeding their egos onto an unwilling audience. People who actually play and love games are not in charge of the decisions being made there. That said, Ubisoft Montreal has done well in the past, so this sort of comes as a surprise. But there are definitely people in that office who should not be in there, above the line and writers included. I've been watching some bug videos and at times the game almost looks like Goat Simulator...