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The idea of the Yankees has really hurt baseball's image. The team that buys series. Selling off huge swaths of players as if it's literally a farm. It makes it hard for the casual viewer to feel a connection with the game, like the personal aspect is gone, mostly because it makes it hard to feel like the team is really, well, a team. It's fluid and unless you're really versed in players, how would you know these guys? It's not necessarily true, of course, but the Yanks are the face of baseball, and it happens so much there. I'm not sure it's really a small market vs. major market thing either. There are examples of good and bad on both sides.