But how can we possibly get to how things "should be" given our current social structure which essentially says that if you can't make money at something, it's not worth doing? It just seems like an exercise in futility given the reality of how things currently are. It's the same reason why Walmart is so successful despite the shittiness of the company, particularly in how they treat their vendors and employees. Very few people care, though: they offer the best prices in the most convenient ways. It'd be great if Walmart employees would be treated well and with the benefits any reasonable company should provide its workers, but is the average person really willing to give up the benefits of shopping there just out of spite? I don't think so. Similar point here: there will be a subsegment of the population for which this is a sticking point, but the your Average Joe user simply doesn't care. They want the ease and integration Google provides.