Defensive much?
The recipe for a cult (movie, band , religion or now currency)
The thing has to defend-able and need to be defended. That way the cognitive dissonance can really get going.
Example: Blake's 7 It is a low budget BBC program written by the guy that invented Daleks for Doctor Who. It has some great scripts but possibly the worst special effects of any show makes 80's DW look like Avatar.
The great scripts make it defend-able the crap production make it need defended result there are grown men that think it is the best show ever myself included (It pretty obviously is not the best show).
As for greed is the engine thang that is a contestable and political position not a fact of science. (it comes from libertarian economics). also Game theory is bullshit I am published in it so if you want a fuller explanation I can provide it.