waves hands wooooo big business is programming yooooouuu it's the source of all your problems wooooo No it's not. You are the reason for your problems. Your lack of self-discipline is the reason you buy expensive coffees. Your lack of self-discipline is the reason you don't exercise when you get home from work. The author's premise is so shaky I can't believe it's taken seriously. The premise is essentially, "work sucks and that makes you buy shit because you're depressed." Well, yes, that's true, if you're a person who is placated by mindless consumerism, but that's not big business. That's YOU. This article engages in the same illogical, lazy thinking that drives conspiracy theories. It accepts a hypothesis that is easy to digest to explain complex phenomena without analyzing any other explanations.