There is still room for growth from a market share perspective in most companies, which comes at the expense of others growth. The real problem comes from expecting growth that exceeds the previous years growth. We grew at 10% in 2012, therefore we must grow by 12% in 2013 or we fail. -Where is the logic in this? If you grow your market share by 8% is that a failed year? It is an unsustainable way of measuring success. Also, a year is such an arbitrary measurement. I'd much prefer mature-businesses to be judged on a 2 year (or more) performance metric. Much of what a business implements, at a cost, will not show returns within the same year. It's all really silly. If our year over year "growth" is over, can we transition in to a society that values stability? I'm not sure that is possible, at least not immediately. We may have no choice but the powers that be will fight that tooth-in-nail. -It's engrained in them to want "more".