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I agree. It's kind of like the obesity epidemic, though. Economics aside, we're evolutionarily hard-wired to go for ROI (in terms of benefit per unit of energy expenditure). Once you've had a taste of that easy-but-empty fix (distinguishable from narcotics only by degree), it's very hard to re-train yourself to go for something heavier. As with anything it's balance, but it takes a lot of work to maintain.