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- Chick-fil-A and their marketing agencies may or may not regret the controversy, but I like the direction they are heading. They have established their brand on a real issue instead of on smoke and mirrors. There’s something to be said for knowing who you’re dealing with. A smart competitor would do well to ride this wave by taking a strong stance on an equally powerful issue. If the trend continues, we might get to a point where we really know what a brand stands for and whether we want to give it our loyalty. Then a Facebook “like” might mean something.
Seems to be working. Are they on to something?
People have choices as to where to eat. Hopefully they will choose accordingly. But the choice isn't always what it seems: You choose they loose
thenewgreen · 4524 days ago · link ·
Also might want to read Is chic-fil-a anti gay?