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The way I understand it, is that ENS tries to mimick DNS but add Ethererum-stuff to it. So instead of your DNS resolving http://www.hubski.com to http://162.243.169.82, the ENS can resolve kleinbl00.eth to your Ethereum wallet address. Or to some other bajingojargon likemachine-readable identifiers, including Ethereum addresses, Swarm and IPFS content hashes, and other identifiers.