I hear that. I have so many people in my life that I know would love Hubski, but it's a hard sell. It's something you have to participate in or visit regularly before you really start to get it. Much of the site is knowing the personalities, IMO. If you visit a dive bar once, you might think it's just four walls and some liquor but once you visit a number of times you realize the people that inhabit it are what make it unique. It takes time.