Nope. The Business Insider link is real, and they're on Crunchbase. BUT They haven't had any funding since Dec 23, 2014 and their product went live today. So right now, there are a few VC firms around Silicon Valley who are WTF-ing even harder then you are because they paid for this piece of shit. I think the author means "there were a lot of people willing to pay way too much for juice." OJ sales are at a ten-year low, Jamba Juice missed estimates (and 30% of its stock right now is held by short sellers - it's hated almost as much as SolarCity) and these fuckas just produced a product fifteen months after the last time anyone gave them any money.The thing is, I strongly suspect Juicero will succeed, at least for a time. Organic Avenue, which operated for 13 years before going bankrupt, proved that there are a lot of people willing to pay way too much for juice and buy into dubious juice-based health regimens.