I think kleinbl00's post is relevant here: it's an expensive gadget that would definitely appeal to someone out there, it wouldn't have been so well funded otherwise.
That thing is designed to be sold to hipster coffee shop owners, though, so they can charge more for pour-overs. This particular juicing travesty is an end-user product with effectively no life in the B2B sphere because it's a single-supplier commodity device with a strangulated distribution chain. And it's not like "juice" is hard in the retail sphere. A couple of my favorite caters in Hollywood will put out a Rubbermaid table, set a $1000 industrial juicer on it and then surround it with cut fruit and keg cups. Takes 30 seconds, costs "fruit" plus a one-time investment in a Robot Coupe J80. I think Juicero shit the bed. I mean, this is some straight-up /r/wheredidthesodago bullshit.