Commercial. There's probably a different word I should have used for this... I mean to say I'm knee deep in starting an apartment building project. Not the kind of nastiness you e been dealing with.
Festivals... Ok fine. It just seemed a little more attainable than the feature at this point. Or at least a logical next step.
An apartment building is still damn impressive. Put it this way: I know enough about apartment buildings to know if they're worth owning or not, and I can easily see going that way. Commercial? Well, there's money to be made... but I think I'd rather prostitute my body, and that's fully knowing just how little I'd make.
Film festivals are a loss leader for all involved. They primarily allow big fish in small ponds to feel bigger. We got into like 20 of the 30 we applied to, which I hear is semi-unheard-of, and it was still a distasteful experience that made me want a shower.