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Google Now is basically "swipe left for Big Brother." It will helpfully give you search results for that search you did while logged into google from your computer earlier in the day that told you all you needed to know. It will also give you the weather of that place you were in for three weeks but haven't been back to since September. What was kind of hilarious was the bugs. At one point I looked up "Superbowl" to see what time it was playing. For a month it gave me "Superbowl" headlines that were, in fact, about Suge Knight.