It's true, and actually I was just thinking about this. As I mentioned to you, I have been telling my daughter stories about how she comes from a family of Jedi. I add in bits from all the films/books that influenced me as a kid. It would not be unusual for Luke Skywalker, Frodo Baggins and Mr. Myagi to all be hanging out together in one of my stories. Anyways, I was looking at the highest grossing films and saw Avatar at the top and thought, yeah, there's no character whose name I even remember. Was I entertained? Yes, I really and truly was. It was a pretty amazing world that Cameron created, but I couldn't tell you a single characters name. That's telling. They're set to release Avatar 2 in 2016. My guess is that they've learned from this and will attempt to make a bigger impact, culturally. But how do you do that? The harder you try, the less likely you are imo.