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We don't stock the bathrooms with paper towels. These are their own personal ones that they have bought for whatever reason, kitchen paper towels.
This makes the problem much more interesting and slightly more intractable. I wonder what would happen if you provided them with free, top-of-the-fucking-line, premium Cadillac toilet paper. Like, tp so good that they'd be craaaazy to use a paper towel. Fuck 3-ply, you should track down some 4-ply and set it free. See what happens.