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I think it's really tied into how previous generations were socialized, both formally and informally. Civics class and etiquette aren't highly prized at present, even in very small ways. I can't tell you how many times I've encountered someone who has proudly told me in a formal dinner setting that they, "don't even know which fork is which." As an aside, I feel like such people are the ones keeping the Ugly American alive when they travel.