Thanks, I thoroughly enjoyed the synopsis.
Economics just kind of pisses me off in general, I kind of regard it as an even more extreme example of Feynman's hate of social sciences/bad science. I don't harbor the firmness of his convictions... I do think there is some utility in studying things like economics and sociology, but I like to keep them at arm's length, personally.
Anyway, that's another matter completely... physics has spoiled me with its absoluteness.
If I ever do get the urge to dive into econ, I'll start (and probably finish) with Ariely.
I appreciate the advice.
Edit: not a bad 'shop with the scumbag cap either, 'bl00.