Interesting, I was operating under the assumption that they were an exchange as well and not just a broker. I think the idea of having "features" like being able to leave a bitcoin "will" is interesting. It does seem like a perfect storm for successful adoption, bitcoin is a commodity people are purchasing for trade and investment now but as the market stabilizes, there will be more incentive to use the coin for purchases. This is the point when we will see a large influx of merchants willing to accept it.

Where does Amazon stand in regards to Bitcoin acceptance? They could change everything.