Key word "empowering." Why I personally believe this album is genius, and why it will take it's place at the peak of hip-hop history for this decade, is because it's empowering. Empowering to blacks and black Americans by intent and before all else, but somehow empowering to many other listeners. I mean it makes me proud (and angry, and sad) to be African American, and I definitely am not. Kendrick is smashing the wall down like the Kool-Aid Man with a pitcher full of power-juice for everyone.
Kendrick put this album out for his people, however he defines that, but he made it accessible to anyone really willing to listen. That's genius.