Ya see yer girl yesterday?
Fundamentally, the rank and file of the alt-right movement are the guys who would have been shot at by Pinkertons in the 20s. They're the Tom Joads, the itinerants blown out of their homesteads by the Dust Bowl. And if the plutocrats hadn't so successfully drawn parallels between labor, socialism and communism they'd be Union skull crackers through and through.
It's taken three generations of propaganda but the guys who most need the support of collective bargaining and socialized society are the guys who hate it the most. So they've got their natural motivations (class and social solidarity, individualism) at cross-purposes with their external motivations (entrepreneur worship, subservience to the state).
It's a whiplashy environment. Frankly dreading how it's going to play out.