Nick Bilton is an insufferable choad. Paul Carr can be, too, but Paul Carr didn't write this sentence:
Right - certainly not
- the music industry
- the publishing industry
- motion pictures
I mean, I'll bet he says something stupid about VCRs next.
Nick Bilton Aside I'm sharing this anyway because the pitch deck makes the whole travesty make sense and for some dumb reason, Nick Bilton got it. Because the thing is, music festivals in stupid places aren't new. These things can be done. Friends of mine put on Yanni at the Taj Mahal and that wasn't a three-cornered clusterfuck and it was like 20 years ago so what the hell went wrong?
And what the hell went wrong is that Ja Rule wasn't interested in putting on a concert, he was interested in eliminating talent agencies.
For the record, talent agencies are limited by law to no more than ten percent of their artist's revenues. Annoying magazines like The Hollywood Reporter even call them "tenpercenteries" rather than talent agencies so they can feel special about themselves. And that ten percent is paid by the artist to their agent because, obviously, the artist stands to benefit the most from getting the job.
Fyre, bless their black hearts, decided that the ten percent should be paid to them by the booker. Meanwhile, they would maintain no stable of artists, maintain no relationship with clients, and work their influential magic through a third party app (instagram). Meanwhile, everybody with a talent agent is staring down the barrel of a massive contract-violating conflict of interest and Fyre pretty much has to operate at the pleasure of WME, UTA, CAA, LiveNation and all the rest.
So their festival was comprised of people with no existing relationship to the true bones of the industry.
You could actually write something interesting about this. This is a company attempting to "disrupt" the client-management relationship. That's actually pretty interesting, and has a lot of implications for entertainment. But no, instead we got
Note that he can't write anything about any "influencer" (talent) actually being paid because if they were, their existing agencies probably would have gotten in the middle and pulled the plug. But since they were apparently remunerated entirely in swag, they got the sort of talent that works for trinkets and exposure.
You could write something about that, too... if you were, say, an actual journalist.