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This article would be great without the first seven or so paragraphs. If instead of implying that calories in, calories out isn't important (which it almost certainly is important) and instead went straight to pointing out that diet and obesity are complicated then it wouldn't have been so hard to actually get to the interesting part of the article. Putting your reader's offside might seem like a good strategy but the writer probably lost a lot of interested readers by deciding to try and hook with anger instead of interest. Personally, I'm finding it far more difficult to overcome my own bias simply because the author insisted on attacking instead of using a bit of discretion.