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- In the past couple of years, a powerful paradigm shift has occurred in user experience (UX) design. UX designers used to focus on desktop users but now, mobile devices and mobile users are at the center of attention. The evidence for the importance of this paradigm shift is stifling: Morgan Stanley predicts that by 2014, mobile users will exceed desktop users. Google’s executive chairman Eric Schmidt says that "if you don’t have a mobile strategy, you don’t have a future strategy."