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- When Spotify encourages listeners to create a “habit” around coming to its platform for its playlists instead of for specific artists or podcasters, it does a few things. One, it diminishes the relationships that listeners have with what they’re listening to—watering down the experience of being a music fan, or now a podcast fan, because they’re listening to lots of different media but not forging deep relationships with specific artists and shows. It also strips agency and power from the people who make the work that sustains the platform: if users are coming to the platform for a playlist instead of a specific artist or podcaster, whether or not Spotify is able to retain those artists or podcasters on its platform matters very little to their bottom line. If they screw over the independent food podcasters and they all decide to leave the platform, what difference does that make to the listener who is just used to hitting play on the “Chill Dinner Time Talk” podcast playlist and won’t know the difference anyway? Spotify will find another podcaster to add to a playlist, or even better, get some new stuff going in Spotify Studios.
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