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"The commercial Internet in turn became possible only when the price of servers dropped another two orders of magnitude by the mid-1990s, making dial-up Internet economically feasible and creating another tipping point. Thinking in similar terms, Big Data is what happened when the cost of computing dropped yet another two orders of magnitude by 2005 making possible the most recent tipping point. We pretend that this happened earlier, in 1998, but it didn’t (that’s part of the story)."