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- He was closer than he thought. Sitting in the audience that day was Mike O’Reilly, a newly minted vice president for medical technologies at Apple. A few months earlier, Apple had poached O’Reilly from Masimo, a Bay Area-based sensor company that developed portable iPhone-compatible health trackers. Now, he was interested in building something else, something that had the potential to implement Friend’s vision of a patient-centered, medical research utopia and radically change the way clinical studies were done.