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The redesign focuses on simplicity and encourages participation from both established users and newbies who might not be familiar with the site’s modus operandi. A new emphasis on organization will streamline the site’s features. Bringing hashtags (#), @mentions and personalization into the foreground, Twitter has broken the site’s layout into four separate sections. A customized feeds will help users easily discover and interact with new content. Twitter has also created unique pages just for brands.