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zebra2 · 4368 days ago · link · · parent · post: "We had to hire about 15,000 people last year--two to three per restaurant--in order to handle the sales growth and demand of the Doritos Locos Tacos business"
The whole story is just layered in absurdity. You could say it has been thoroughly dusted in Nacho Cheese Absurdity seasoning. You might, prior to reading this, entertain some notion that a major corporation would have some refined and serious approach to innovation and product development. But no; the process of creating the DLT went like this:
CEO says to reinvent the taco shell -> someone draws a concept image of the DLT -> staff sees said concept art as revolutionary -> staff get paint sprayers at home depot -> spray taco shells with seasoning -> resulting product is kinda gross -> find ways to make it not gross -> product is huge success
So by the time you've hit the phrase
- Nacho Cheese gas chamber