"Talking about this" refers to the number of unique people creating stories about the page. This can be anything from liking or commenting on a post, to responding to an event you've made. Source: I've been an admin of a few Facebook pages now. I like that you're linking to threads posted on Hubski, I think it would be good to highlight community oriented stuff such as Hubski meet-ups on the Facebook page. I would also expand the about section to include the website and twitter pages in the "contact" section, along with including a mission and all of that fun stuff. Outside of that, maybe liking other similar pages that you think would be beneficial to the Hubski page, be it a news aggregate or what have you. This could be good because then people on Facebook can get a feel for the site that way as well, on top of visiting the site. This would also help to give them an idea as to the quality of articles that is preferred on Hubski.