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kleinbl00  ·  1828 days ago  ·  link  ·    ·  parent  ·  post: Pubski: March 27, 2019

When you go through 20 years of Wristwatch Annuals as a meditative exercise you pick up on things you wouldn't otherwise.

Like the fact that Hublot was an also-ran with nothing really to say for itself until they hired Jean-Claude Biver in 2005, at which point they say "we hope for great things from Jean-Claude, fresh from Swatch" and then in 2006, instead of 24 models of assorted forgettable shapelessness they run six.fucking.versions.of.the.Big Bang.

And just like that, they were Hublot.

I wouldn't wear a Big Bang. But as of 2018 Hublot's 450 employees make 40,000 watches a year, none of them selling for less than $15k. And that, my friends, is the power of design and the power of marketing.

And you can read articles about shit like that. It's another thing to track the footprints in the snow.