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"Maybe they've been making money for years" is not an adequate counterbalance to every analyst putting their losses between $750b and $2b per year. "Fudging the numbers" would be called "intentional tort". If ABC asks to see the numbers and Youtube shows them made up numbers, they are committing fraud. Google is not a startup and has not been for twenty years. And your "few friends" are not representative of the world at large. We're discussing monetization.