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It's not so much that they invaded as emigrated. Once they discovered that they could get magic internet points for f7u12 cartoons they packed their things and forwarded their mail. Then, once they discovered that they could get magic internet points for anything as low-effort as an f7u12 cartoon they proceeded to colonize like botulism in a petri dish. Reddit Inc didn't care what grew so long as it kept clicking. The rest is just death throes.