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Edna St. Vincent Millay enjoyed supposedly quite a lot of popularity among the "common people" in the 1920s and 1930s based on a biography of her which I read a while back. However, in discussing poetry and popularity with a poet or two here or there, I've been cautioned that even the accounts of her popular following from that time may be exaggerated, and that she wasn't quite as ubiquitous.

Here's an index to a book on the subject I found; it's JSTOR, so if any of you have free access and want to, might be worth it. (But I doubt any of us truly have the time?)

http://www.jstor.org/stable/10.3998/mpub.3091522