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mk  ·  2540 days ago  ·  link  ·    ·  parent  ·  post: Turns out Yik Yak *wasn't* worth $400m. WHO KNEW.

If you are building a social app to make money, you must have the monetization functionality incorporated from the beginning. To do otherwise is to build inertia against those future efforts all along the way.

Of course, the trick is that growth is all you and VC need to get to the next round of bag-holding, and users don't consider sustainability when choosing a network, so...