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goobster  ·  35 days ago  ·  link  ·    ·  parent  ·  post: We made a video for Forever Labs -- I dig it.

The product is brilliant. I'm sold. Seriously. Gonna get my wife and I into this right away.

Don't read below this line.

Because, you know I do marketing for a living, and have for, oh, 15 years or so? So I have OPINIONS. And I'm going to give you my marketing feedback on your video.

Still reading? Ok. You asked for it! :-)

Three things:

1. The product name needs to be on-screen throughout the entire video. Do not make the person who says FUCK YEAH! TAKE MY MONEY! wait until the end to get the URL.

2. The video is 30 seconds too long.

3. It has the wrong soundtrack.

Too long: At about 1:30, you start repeating what was already said earlier in the video, and pretty much everything between there and the money-shot at 2:09 can be cut without losing any of the core message. (Broadly speaking.)

Stand back and think "What is the purpose of this video? What ACTION do I want the viewer to take?"

The only call-to-action in the video is "go to this URL".

So you need to hit them with your idea, why the viewer should give a shit, and then hit them with the URL. At 2-plus minutes in length, nobody but your friends and family are going to watch the whole thing... and the money shot (or "money-quote") is buried at 2:09.

Music: The music REEKS of Kickstarter, which makes me think of you as a hokey couple of amateurs with a half-baked idea that you haven't fully fleshed out.

You have a BIG idea. An HISTORIC idea. That is going to deeply affect people's LIVES. This has IMPACT. And you are ALREADY open for business with PAYING clients. So (just quick googling while I'm at work) I found this, and 40 seconds into this track as examples.

That's my constructive feedback.

But remember, in the end, what you have is excellent. My suggestions are changes to an already high-quality product.