Geo-information and analysis is wholly underrated, across the board. Pretty much every question that starts with 'where' can be answered better with GIS somewhere in the process. But Esri is worse than Adobe and competition is non-existant so the industry doesn't really grow. There's no "Photoshop" for geo. Well, maybe Google Earth Pro, but that's like bringing a knife to a gunfight. I actually made the above by using Esri's new network analysis service. With the new fancy-schmancy ArcGIS Pro, they've not yet added the functionality to use your own network to calculate isochrones. (Totes an accident u guis.) It's paid, it's customizable, faster and better. If I had that back then I would've saved days if not weeks of struggling. However, the above image was €6 out of my free €10 (120 ischrones x 5 ct) and they have no sensible way for me to top that up other than to argue with a sales rep. Glad I did that right on the first try...