Isochrones (areas of equal travel time) never fail to look cool:
They also make bankers moist. This is no doubt due to the fact that if you get one of those mammer-jammer area surveys from ESRI for $500 a pop all the information is presented in terms of 5, 10 and 15-minute isochrones. Speak their language, they'll speak yours.
I get the sense that the isochrones I did were like the only ones our banker had seen in years.