The response:

Hi Mark,

Thanks for getting back to me.

Just to give you an idea, we would be composing sponsored articles for your site. They would usually come as text that will be around 500-word article and would include a ‘do-follow’ link to our client. Our writer will go to your site to get a total feel of your usual blog, your style, the tone and type of content you usually post. He’ll write a tailored article for your blog which you can review, edit and reject if you find it not suitable. And for the privilege of posting this article/s, we intend to contribute to your site by way of paying you (using PayPal). However, we don't divulge the name of our clients or brands at this stage - normally only when the articles are sent over for review.

As long as you are comfortable, we would also request that the post not be marked as ‘sponsored’.

In this regard, would you accept sponsored posts? As a verification and confirmation, could you send me the specific name of your site/s if this is something you would be interested in? If the price we offered in our previous email ($50 per post) is acceptable to you, just let me know so we can proceed further.

Regards,

Alan

He's firm on the price.