I think the difference is that Facebook is a media company where costco is a retail company. I also think it's odd when people chastise CNN or FOX for being agenda driven mainstream media companies, but don't turn the same skeptical eye to an absolutely gigantic, international media company like Facebook. Facebook is a media powerhouse and probably spreads more news and information than all of the other traditional media companies combined. If Fox were to start policy thumbing about the need to crack down on terrorism and the pushing of an international police state, people would see credibility in that, but saying the same thing about Facebook feels almost crackpot. I don't know, I'm still thinking through this idea, so I'm not really sure what I'm trying to say, but I do think that when a media company makes these kinds of massive decisions that shift public perception, we should look at why.