Yea. I'm all for privacy, but explicitly avoiding google services because you are concerned about privacy is ridiculous. Considering there's so many other problems, and google isn't really all that evil about it. They just use it for statistics and relevant ads.
Honestly, the day that google will automatically know what music, movies, and video games I like (and will suggest them to me) is a day I look forward to. I have to go out of my way in order to find things I like. Having google just know that shit would be nice.
My thoughts: A search engine should know you pretty well. An ISP should not.