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Well, it's an opt-out system, so if people use it they know they're cutting out certain things from their feed. And if people don't use it then they're limited to seeing everything that shows up on the site. What if I don't care about football and there's an influx of football discussion popping up all over? I can either like Hubski less or just cut out the tags and/or people that annoy me. I can save myself from the changing character of the Hubski user-base. Every large site needs some kind of segmentation. It's inevitable that this kind of thing will happen.