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b_b  ·  3925 days ago  ·  link  ·    ·  parent  ·  post: What Makes Iconic Design: Lessons from the Visual History of the London Underground Logo

The two that come to my mind:

Thing one, because it's such a loaded symbol. It means such different things to different people. For some it's a symbol of hate and oppression and dehumanization, while for others it's a source of pride.

And thing two, because it's three goddam circles. How in the name of Christ is that a mouse? It isn't, but we can recognize it as such immediately. Both trip me out.