Ugh, filled with so many buzzwords and pointless conjecture from an author who has obviously never actually worked with the technologies he is writing about. It's so painful to read articles about "big data" or "the cloud". The devil is in the details when it comes to any companies needs, so trying to put some stupid buzzword on every company is just pointless. But I get a certain kick out of reading articles from bloggers and "technology" enthusiasts that haven't actually worked with the things they write about, though it's not the same entertainment value they were hoping to provide. :)
And then at the bottom of the article...
Read more about our obsession with The Cloud
Yeah... kind of knew that was coming.
But buying into something as faddish as the supposed importance of the size of one’s data is the kind of thing only pointy-haired Dilbert bosses would do.
And you know, the author of that article. Hah.