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comment by djw
djw  ·  2253 days ago  ·  link  ·    ·  parent  ·  post: The Google Graveyard

Google+ was released in 2011. Not sure if there's any correlation.

It could be that they were saturated by products at that point and decided to hone their attention on fewer, bigger ones.

Josh  ·  2250 days ago  ·  link  ·  

To expand on your second point, 2011 was the year that they began their spring cleaning initiative - blog posts 1, 2 and 3 so I think you were dead right there.