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Where you see hashtags, Facebook sees dollar signs. Like so many recent Facebook experiments and site changes, the hashtag idea sounds clunky when you think about it from the user's perspective, but rather ingenious when you consider it from a business perspective.
forwardslash · 4051 days ago · link ·
Most every service that even thinks the word 'social' has some sort of hashtag function - or more to the point, Google+ has it. People already use hashtags in their facebook posts without the functionality in place anyhow, so it would seem like a no-brainer move.