That really isn't surprising...like seriously if you "like" the Human Rights Campaign then you are most likely part of the LGBTQ community, throw in a few other variables and I'm sure it is able to weed out some of the false positives. These sort of models happen all over the place, and are becoming very common in campaigning as well (for the campaigns that can afford it). The title should really be "Facebook can make a very good education guess..."For example, researchers were able to predict whether men were homosexual with 88% accuracy by their likes of Facebook pages such as 'Human Rights Campaign' and 'Wicked the Musical' – even if those users had not explicitly shared their sexuality on the site
The article wants us to be creeped-out by how accurate these statistical inferences can be, and it is unsettling, but what's even creepier is that a trait which is fairly unusual, and cannot be predicted without some false positives, will result in far more false positives than true positives. A lot of people are going to be the recipients of some very inappropriate marketing attempts because of this kind of practice. And who knows what will happen when employers start purchasing information like this.