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- These deceits, Frew realised, could be sniffed out by element analysis: hence Oritain. The company’s clients include well known brands such as Primark, but also industry bodies such as Cotton USA and Meat Promotion Wales. All of them are keen to avoid nasty surprises of the kind that Welspun experienced, the kind that can burn up the bottom line or sink a range of products – the low-quality supermarket steak masquerading as prime Welsh beef, say, or the pair of socks that turns out to be made with cotton from Xinjiang, in China, where factories are suspected of using captive labour.