This is not factually correct. Targeted advertising is 4% more profitable than non-targeted advertising. Worse, the number has dropped precipitously: ten years ago they made publishers twice as much money as non-targeted advertising. If the vendor sells diapers, the vendor knows that people get creeped out when they don't understand where their advertising comes from. This is why every "major life change" gate point is inundated in flyers. Move house? Get diaper coupons. Visit an obstetrician? They'll give you a little bag full of coupons. Attend a parentmap function? have some diaper coupons. And why all the junk mail you get addressed to "occupant" is full of stuff that people would rather not be targeted for. People don't like to be targeted. 87% say there are more ads in general than 2-3 years ago 79% feel like they're being tracked by retargeted ads The drop in targeted ad revenue is likely a reflection of the awareness and distaste people have for targeted ads. Advertisers have long since learned that alienating your customers is bad business; outfits like Google and Facebook have not.Targeted advertising is big business.
The vendor is going to say, we’re just trying to sell diapers and most people don’t want diapers.
91% of people say ads are more intrusive today than 2-3 years ago